Managing Innovation (4 Credits)

Learning Outcomes:

Explain the importance of innovation as a core of business; Explain the importance of understanding and encouraging entrepreneurial creativity,  source of innovation, and developing business plan; Analyze creating new products and services, and exploiting new ventures; Analyze  intellectual property right, business model, capturing value, and managing entrepreneurship

Topics:

1. The Innovation Imperative and Social Innovation
2. Innovation
3. Globalization, and Development, Sustainability -led Innovation
4. Entrepreneurial Creativity, and Sources of Information
5. Building the Case, Leadership and Team
6. Developing New Products and Services
7. Creating New Ventures, Developing Business and Talent through Corporate Venturing
8. Exploiting Knowledge and Intellectual Property
9. Business Models and Capturing Value
10. Learning to Manage Innovation and Entrepreneurship