INTRODUCTION TO PUBLIC RELATIONS (2 Credits)
Learning Outcomes :
On successful completion of this course, student will be able to: Define the basic concept of Public Relations; Explain the application concept of Public Relations; Classify the function of Public Relations in Management.
Topics:
- Basic Understanding of Public Relations;
- Careers and Today’s Practice on Public Relations;
- Reaching Diverse Audience;
- Mass Media and Internet;
- Ethics and Managing Conflict;
- Campaign Planning and Measurement;
- Public Opinion;
- Corporate Public Relations;
- Events and Promotions;
- Global Public Relations;
- Entertainment, Sport and Tourism;
- Government and Politics;
- Non-profit, Health and Education.
SOCIAL MEDIA
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