PUBLIC RELATIONS PUBLICATION (6 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: differentiate between public relations writing with other types of writing; recognize the importance of crafting and delivering a public relations message; demonstrate public relations writing techniques in making and delivering a public relations message; recognize ethical issues faced by PR writers; create effective public relations messages; analyze current public relations writing case studies; explain the definition of public relations as a tool of management; describe management problems in the tasks of public relations; produce strategic plans and programs in taking actions and communicating with the community; as well as compare public relations programs with work realization related to public relations management.

Topics:

This course emphasizes the strategies of constructing a public relations message using the skills of persuasive writing. The class demonstrates writing techniques based on the strategic design and development of effective public relations messages. The class explores public relations plans and program as a tool of management. The purpose of this course is to provide an introduction to public relations processes, principles, history, current practices, and future trends that relate to current public relations. The practices and applications of public relations in a management setting are emphasized throughout the course.

Pre-requisite(s): Introduction to PR & Creative Advertising