MEDIA CAMPAIGN & MONITORING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify social media campaign strategies and processes for public relations; LO2 – Discuss the existing social media campaigns; LO3 – Design social media campaign plan and media monitoring report using AI generated tools.

Topics:

1. Social Influence: Development, Value, and Role of social media for Organizations;
2. Social Media for Public Relations;
3. Working with media;
4. Social Media Tactics and Process;
5. Listening —Developing Research, Discovering Data, and Applying Meaning;
6. Social Media Strategic Plan and Design;
7. Social Media Campaign Design;
8. Social Media Ethics;
9. Designing Creative Engagement in Brand Communities;
10. Social Media Campaign Implementation;
11. Social Media Campaign Monitoring;
12. Social Media and Crises;
13. Measurement and Evaluation—Showcasing Success and Growth Opportunities;
14. Social media audience research;
15. Social media mapping;
16. PEST and SWOT Analysis;
17. Campaign objective;
18. Campaign target audience and key message;
19. Campaign strategy and tactics;
20. Campaign content calendar;
21. Campaign presentation and submit proposal;
22. Campaign presentation and submit proposal;
23. Social media monitoring;
24. Social media listening;
25. Social media monitoring display data;
26. Social media monitoring report.