STRATEGIC PUBLIC RELATIONS (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Demonstrate understanding on the diverse aspects of public relations functions; Develop strategic communication plan to enhance corporate reputation using relevant channel.
Topics:
- Analyzing the situation;
- Analyzing the organization;
- Analyzing the publics;
- The preoccupation of public relations leader;
- The responsibilities of public relations leader;
- Establishing goals and Objectives;
- Formulating action and response strategies;
- Developing the message strategy;
- Selecting communication tactics (channels);
- Implementing the strategic plan;
- Evaluation the strategic plan;
- Strategic public relations in practice.
Published at :
SOCIAL MEDIA
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