People Innovation Excellence

DIGITAL ADVERTISING (3 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Define what is digital advertising; Describe the process of digital advertising design; Experiment with the integration of digital advertising into a campaign; Propose business plan and the showcased potential business project, design and evaluate Business Plan.

Topics :

  1. Introduction to digital advertising;
  2. Digital media and its audience;
  3. Who Use Digital Advertising?;
  4. Communicating the brand via digital;
  5. Who are Our Next 10 Customers?;
  6. High Specifications in of Creative Advertising Business;
  7. Quantifying the Value Propositions in of Creative Advertising Prods/Services;
  8. Where is Your Positions? (Chart Competitive Position);
  9. Designing Business Model of Creative Advertising Business;
  10. Creativity in Digital advertising;
  11. User experience design;
  12. User interface design;
  13. Integrating the digital media for a campaign.

Published at : Updated

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