People Innovation Excellence
 

DIGITAL ADVERTISING (3 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Define what is digital advertising; Describe the process of digital advertising design; Experiment with the integration of digital advertising into a campaign; Propose business plan and the showcased potential business project, design and evaluate Business Plan.

Topics :

  1. Introduction to digital advertising;
  2. Digital media and its audience;
  3. Who Use Digital Advertising?;
  4. Communicating the brand via digital;
  5. Who are Our Next 10 Customers?;
  6. High Specifications in of Creative Advertising Business;
  7. Quantifying the Value Propositions in of Creative Advertising Prods/Services;
  8. Where is Your Positions? (Chart Competitive Position);
  9. Designing Business Model of Creative Advertising Business;
  10. Creativity in Digital advertising;
  11. User experience design;
  12. User interface design;
  13. Integrating the digital media for a campaign.

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close