Learning Outcomes :
On successful completion of this course, student will be able to: Define what is digital advertising; Describe the process of digital advertising design; Experiment with the integration of digital advertising into a campaign; Propose business plan and the showcased potential business project, design and evaluate Business Plan.
- Introduction to digital advertising;
- Digital media and its audience;
- Who Use Digital Advertising?;
- Communicating the brand via digital;
- Who are Our Next 10 Customers?;
- High Specifications in of Creative Advertising Business;
- Quantifying the Value Propositions in of Creative Advertising Prods/Services;
- Where is Your Positions? (Chart Competitive Position);
- Designing Business Model of Creative Advertising Business;
- Creativity in Digital advertising;
- User experience design;
- User interface design;
- Integrating the digital media for a campaign.
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