People Innovation Excellence

DIGITAL ADVERTISING (3 Credits)

Learning Outcomes :

Students will understand the dynamic of digital interaction landscape; Identifying appropriate digital interaction to gain continuous and optimum digital campaign impact; Create an interactive platform to enable consumer collaboration using the advantage of two ways of communication of digital media; Process data of research results through creative thinking methods to produce a unique solution advertising and contextual targeting.

Topics :

  1. Digital advertising campaign;
  2. Digital interactivity in advertising;
  3. Variations of digital tools;
  4. Internet based research;
  5. Creative and interactive platform;
  6. Creative concept and strategic in digital landscape;
  7. Creative media integration in digital advertising;
  8. Building integrated digital campaign;
  9. Control, reflect and refine digital campaign.

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