Learning Outcomes :
Students will understand the dynamic of digital interaction landscape; Identifying appropriate digital interaction to gain continuous and optimum digital campaign impact; Create an interactive platform to enable consumer collaboration using the advantage of two ways of communication of digital media; Process data of research results through creative thinking methods to produce a unique solution advertising and contextual targeting.
- Digital advertising campaign;
- Digital interactivity in advertising;
- Variations of digital tools;
- Internet based research;
- Creative and interactive platform;
- Creative concept and strategic in digital landscape;
- Creative media integration in digital advertising;
- Building integrated digital campaign;
- Control, reflect and refine digital campaign.
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