People Innovation Excellence

OBSERVATIONAL PAPER ON LANGUAGE AND CULTURAL PHENOMENA IN INDUSTRIES I (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain theories of qualitative research method; Apply theories of qualitative research to language phenomena in industries; Apply theories of qualitative research to cultural phenomena in industries.

Topic:

  1. Developing contextual research that matters;
  2. Entering the conversation of qualitative research;
  3. Paradigmatic reflections and theoretical foundations;
  4. Fieldwork and fieldplay: negotiating access and exploring the scene;
  5. Proposal writing;
  6. Field roles, field notes, and field focus;
  7. Interview planning and design;
  8. Interview practice;
  9. Data analysis basics;
  10. Advanced data analysis;
  11. Qualitative quality;
  12. Writing the report;
  13. Qualitative methodology matters.

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