People Innovation Excellence

ENTREPRENEURSHIP I (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:  Identify entrepreneurs personality and innovative business ideas, Analyze business model and business model pattern, Examine business models of companies in investigation report and propose potential business ideas.

Topics:

  1. Entrepreneurship and The Personality of Entrepreneurs;
  2. Creativity and Innovation;
  3. Market Research and Strategy Formulation;
  4. Defining The Business Model;
  5. Business Model Patterns;
  6. Operations Management (Key Activities);
  7. Financial Information and management;
  8. Business Model Environment;
  9. ICT as a Business Tool;
  10. Marketing;
  11. Legal Issues;
  12. Contemporary Issues in Small Businesses and Entrepreneurship;
  13. Field Report Presentation.

Published at : Updated

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