People Innovation Excellence

BUSINESS STORY TELLING (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to identify and explain target audience profile, to design/redesign business story in the target audience context, and to pitch business idea effectively to particular target audience.

Topics:

In this course student can deepen their understanding on how important is the communication skill in business setting. Student will learn the power and art of communication through story telling. Practice, practice and practice to different kind of target audience would be the main issue during the course using both offline and online approach.

Pre-requisite(s): Business Model Innovation


Published at : Updated

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