People Innovation Excellence

ENTREPRENEURSHIP FOR FASHION MANAGEMENT (8 SCU)

Learning Outcomes:

Upon completion of this course, students are expected to be able to: Analyze opportunities and target market environment as well as competitors in creating business through research, demonstrate ability in managing business process from planning to realization, outline a creative business plan and company profile, design and produce fashion items according to market trend, present business plan through effective verbal and written communication.

Topics:

The Entrepreneurship course is designed to guide students on how to start a new business venture by captures the business opportunities appear in the market, develop new products, new ideas and services. This course emphasizes on step by step guidance to construct a business plan as well as to develop brand equity. Students will be required to integrate the skills acquired from previous courses, in order to develop further thinking in relation to a brand and business development. Live project will be set to add students’ experience of the actual industry

Prerequisite: Fashion Marketing II


Published at : Updated

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