ADVANCED TOPICS IN E-BUSINESS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Explain the evolving landscape of e-business and its impact on various industries; LO2 – Explain emerging technologies and their potential application in e-business; LO3 – Demonstrate e-business strategy incorporating digital marketing and customer engagement.

Topics:

1. Cybersecurity and E-Business;
2. Sustainable E-Business Practices;
3. Mobile E-Commerce and User Experience;
4. Emerging Markets and Global E-Business Expansion;
5. Voice Commerce and Conversational AI;
6. E-Commerce in the Post-Pandemic Era;
7. Blockchain Technology and E-Business;
8. Omnichannel Retailing and Customer Experience;
9. Artificial Intelligence in E-Business;
10. Privacy and Data Protection in E-Business;
11. Introduction to Emerging E-Business Trends;
12. E-Business Analytics and Big Data;
13. Social Commerce and Influencer Marketing.