ELECTRONIC BUSINESS STRATEGY AND MANAGEMENT (3 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Analise business needs, problem sources and opportunities; Plan and design business strategy by utilising electronic media and technology; Manage and execute electronic business operational; Developing electronic blueprint and interaction on various digital platforms and frameworks; Harness the required soft-skill and implement the best practices to be a future IT leader; Proficient in Electronic business entrepreneurships.

Topics:

1. Overview of Electronic Business Strategy and Management;
2. The Market: Defining Consumers;
3. Production & Value Creation;
4. E-Business Technology & Infra-structure;
5. Electronic Marketing;
6. Best Practices: CIO Interview Assignment;
7. Web Development Framework & Usability;
8. Mobile Commerce & Phone Platforms;
9. New Digital Media & Research Development;
10. Electronic Business Plan Overview;
11. Customer Relationship Management.