People Innovation Excellence

ADVERTISING MEDIA (2 Credits)

Learning Outcomes:

At the end of this course, the students will be able to : Describe the deference of media; Find appropriate media concepts and strategy; Manage effective advertising plans; Describe the role of ethics in advertising.

Topics:

  1. Introduction to basic media strategy (mass media, intra-personal, and interactive);
  2. Media Planning;
  3. Unique characteristics and function of media;
  4. Media effectivity and efficiency;
  5. Relation between media and creative concept/strategy;
  6. Unconventional and alternative media;
  7. The future of media;
  8. Social norms in advertising;
  9. Culture through formal legislation in force in the world of advertising.

 


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