ADVERTISING MEDIA (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: define different types of advertising; describe media planning process; select with different media characteristics taking into account the advertising objectives.

Topics:

1. The Purpose of Advertising;
2. Advertising Takes Many Form;
3. Understanding Advertising Media Channel;
4. Building a Brand Narrative in The Digital Era;
5. The Media Ad Idea;
6. Digital by Design: Mobile, Social and Websites;
7. Creativity Beyond Advertising.