People Innovation Excellence
 

STRATEGIC MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Apply The basic model; the benefits of good strategic management; role and the process of developing vision and mission statements; Design Vision-mission statement, key success factors for external-internal scanning, the industrial organization and RBV view, Porter’s Five generic strategies, 16 types of business strategies and three-stag; Demonstrate the ability to use Strategic management tools such as IFE and EFE Matrix, CPM, TOWS, SPACE, IE, Grand Strategy, BCG Matriks and QSPM; Construct the business plan and evaluate the business model.

Topics:

  1. Strategic Management Essentials;
  2. Types of Strategies;
  3. Vision and Mission Analysis;
  4. The Internal Audit;
  5. Creating Customer Profiles;
  6. Who are Our Next 10 Customers?;
  7. The External Audit;
  8. High Specifications in the Business;
  9. Quantifying the Value Propositions in the Business;
  10. Strategy Generation and Selection;
  11. Ethics/Social Responsibility/Sustainability;
  12. Strategy Implementation;
  13. Strategy Execution;
  14. Where is Your Positions? (Chart Competitive Position);
  15. Designing Business Model of the Business;
  16. Strategy Monitoring.

 


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