People Innovation Excellence


Learning Outcomes:

On successful completion of this Course, students will be able to: Apply the basic model; the benefits of good strategic management; role and the process of developing vision and mission statements ; ethics and social responsibility; the global challenge and communication differences across countries; Design vision-misssion statement, key success factors for external-internal scanning, the industrial organization and RBV view, Porter’s Five generic strategies, 16 types of business strategies and three-stage framework for choosing among alternative strategies; Analyze strategic management as IFE and EFE Matrix, CPM, TOWS, SPACE, IE, Grand Strategy, BCG Matriks and QSPM; Construct of the business strategy , annual objectives , policies, implementation-execution and monitoring of strategy.


  1. Strategic Management Essentials;
  2. Types of Strategies;
  3. Ethics/Social Responsibility/Sustainability;
  4. Outside-USA Strategic Planning;
  5. Vision and Mission Analysis;
  6. The External Audit;
  7. The Internal Audit;
  8. Strategy Generation and Selection;
  9. Strategy Implementation;
  10. Strategy Execution;
  11. Strategy Monitoring;
  12. Case in Strategic Management.


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