People Innovation Excellence

INTERNATIONAL MARKETING (2 Credits)

Learning Outcomes:

On succesfull completion of this course, student will be able to: Identify the Opportunity and Risk in the international market; Explain the culture, legal, regulatory and political environment; Design strategies required in dealing with foreign markets including the use of IT and communication technology; Prepare product launching that interact international consumers to buy and refer it to others.

Topics:

  1. Introduction to Global Marketing;
  2. The Global Economic Environment;
  3. The Global Trade Environment;
  4. Social & Culture Environments;
  5. The Global Political, Legal & Regulation;
  6. Global Information Systems & Market Research;
  7. Segmenting, Targeting & Positioning;
  8. Importing, Exporting & Sourcing;
  9. Global Market Entry Strategies: Licensing, Investment, and Strategic Alliance;
  10. Brand & Product Decision in Global Marketing;
  11. Pricing Decisions;
  12. Global Marketing Channels & Physical Distributions;
  13. Global Marketing Communications Decisions 1& 2.

Published at : Updated

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