On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC promotional tools; Appraise the IMC programs.
- Integrated Marketing Communication;
- Corporate Image and Brand Management;
- Buyer Behaviour;
- The IMC Planning Process;
- Advertising Campaign Management;
- Advertising Design;
- Traditional Media Channel;
- Digital Marketing and Social Media;
- Alternative marketing;
- Database and Direct Response Marketing and Personal Selling;
- Sales Promotion and Public Relations and Sponsorship Programs;
- Regulations and Ethical Concerns;
- Evaluating an Integrated Marketing Program.
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