PRODUCT STRATEGY AND PROJECT (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Describe the basic fundamental of product strategy; Explain the product strategy process; Apply the product strategy process
Topics:
- Product Management and Product Marketing Management;
- Aligning ProdBOK with Other Existing Processes;
- Product Management’s Relationship with Other Disciplines;
- Product Management Lifecycle Framework;
- The Fundamentals;
- The Conceive Phase;
- The Plan Phase;
- The Develop Phase;
- The Qualify Phase;
- The Launch Phase;
- The Deliver Phase;
- The Retire Phase;
- Final Project Reporting
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