Customer Relationship Management (4 Credits)
Learning Outcomes:
Describe conceptual foundation of customer relationship management (CRM); Describe analytical customer relationship management (CRM) tools; Explain strategic customer relationship management (CRM); Explain operational customer relationship management (CRM)
Topics:
- Strategic Customer Relationship Today
- Relationship Marketing and the Concept of Customer Value
- Strategic CRM
- Implementing the CRM Strategy
- Customer Analytics
- Data Mining
- Using Databases
- Software Tools and Dashboard
- Loyalty Programs
- Design and Effectiveness
- Campaign Management
- CRM issues in The Business-to-Business Context
- Customer Privacy Concerns and Privacy Protective Responses
Published at :
SOCIAL MEDIA
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