People Innovation Excellence

MARKET RESEARCH (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the roles of market research and determine the research design and research process; Ability to develop research tools for data collection and data analysis; Ability to analyze data using qualitative and quantitative approach; Ability to interpret the result of market research to support management in business decision making

Topics:

  1. Introduction;
  2. Market Research Design;
  3. Desk Research;
  4. Focus Group;
  5. Depth Interviewing;
  6. Observation;
  7. Sampling and Statistic;
  8. Questionnaire Design;
  9. Face to Face Interviewing;
  10. Telephone Interviewing;
  11. E-Surveys;
  12. Data Analysis;
  13. Reporting

Published at : Updated

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