Learning Outcomes :
Upon successful completion of this course, students are expected to acquire a good understanding of consumer market place and ability to analyze marketing environment. Students are expected to acquire good comprehension of marketing strategies and marketing plans, to acquire a good understanding of the value creation process, marketing ethics and marketing research.
This course is intended to be the first gateway to the world of marketing. It provides fundamental theories, concepts and techniques in the science of marketing and gives students the foundation of what marketing is all about.
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