People Innovation Excellence

CONSUMER BEHAVIOR (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to:Define Perspective on Consumer behavior;Explain essentials of Affect, Cognition, attention, attitude; Apply various aspects of environment; Analyse the influence of consumer behavior;Create the marketing Strategy.

Topics:

  1. Consumer Behavior and Marketing Strategy;
  2. Behavior;
  3. Affect and Cognition;
  4. Customer Product Knowledge and Involvement;
  5. Attention and Comprehension;
  6. Attitudes and Intentions;
  7. Conditioning and Learning Process;
  8. Influencing Consumer Behaviors;
  9. Consumer Decision Making;
  10. Environment;
  11. Cultural and Cross-Cultural Influences;
  12. Sub Culture and Social Class;
  13. Reference Groups and Family;
  14. Market Segmentation and Product Positioning;
  15. Consumer Behavior and Product Strategy;
  16. Consumer Behavior and Promotion Strategy;
  17. Consumer Behavior and Pricing Strategy;
  18. Consumer Behavior, Electronic Commerce, and Channel Strategy.

 


Published at : Updated

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