QUANTITATIVE AND QUALITATIVE RESEARCH METHODS IN COMMUNICATION CONTEXT (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: identify and explain the research problem area in social studies; apply critical thinking in analyzing research problems; review the position of the theory in the research; differentiate the types, purposes, and uses of social research; explain and apply the principles of qualitative and quantitative research, including the processes, data collection methods, and analyses; apply appropriate approaches and techniques in designing a research project; and communicate research ideas and designs effectively in verbal and written forms.

Topics:

The course introduces students to a conceptual and theoretical basis on social research methods, applying a qualitative and quantitative approach. It will build upon students’ understanding of the logic of social science inquiries and gradually introduce types of social research and its purposes leading to data collection techniques and analyses. The course is geared towards students’ ability to write their own research design as the basis for a thesis proposal. Core principles of quality research such as validity and reliability will be introduced with objectives to enable students to be first-class social researchers and discerning users of social research.

Prerequisite(s): None