People Innovation Excellence

QUANTITATIVE AND QUALITATIVE RESEARCH METHODS IN COMMUNICATION CONTEXT (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: define the assumptions and decisions that every researcher makes, consciously or unconsciously; describe the research problem in communication study and the implications for research under perspectives; apply the research systematically, precisely, and completely in the scope of communication; analyze the advantages and disadvantages of graphics (quantitative) versus text (qualitative) for explaining research findings.

Topics:

  1. Getting Started: Possibilities and Decisions
  2. First Decisions: From Inspiration to Implementation
  3. Ethics: What are My Responsibilities as a Researcher?
  4. You Could Look It Up: Reading, Recording, and Reviewing Research
  5. Measurement: Research Using Numbers
  6. Sampling: Who, What, and How Many?
  7. Summarizing Research Results: Data Reduction and Descriptive Statistics
  8. Generalizing From Research Results: Inferential Statistics
  9. Surveys: Putting Numbers On Opinions
  10. Quantitative Understanding of Content: Content Analysis
  11. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More
  12. Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography
  13. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close