RESEARCH METHODOLOGY IN TOURISM (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – define the nature of research and the research process; LO2 – explain the difference between quantitative and qualitative research; LO3 – demonstrate the data collection method and sampling technique for a specific research topic; LO4 – analyze a research proposal with a suitable topic within the area of student interest.

Topics:

1. Introduction;
2. Research A way of thinking;
3. A quick glance of Research;
4. Reviewing the Literature;
5. Formulating a Research Problem;
6. Identifying variables;
7. Constructing hyphotesis;
8. The research design;
9. Selecting a method of data;
10. Collecting Data Using Attitudinal Scales;
11. Establishing the Validity and Reability;
12. Selecting Sample;
13. How to Write a Research Proposal;
14. Processing Data;
15. Displaying Data;
16. Presentation.