People Innovation Excellence

RESEARCH METHODOLOGY (2 credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe the basics of research methodology and the research report; Choose appropriate sampling and research design; Construct questionnaires, measurement and scaling, and research proposal; Interpret the results of statistics calculation

Topics:

  1. Introduction to Research Methodology;
  2. Problem Definition: The Foundation of Business Research;
  3. Qualitative Research Tools;
  4. Survey Research;
  5. Measurement and Scaling Concepts;
  6. Sampling Designs and Sampling Procedures;
  7. Basic Data Analysis;
  8. Communicating Research Results.

 


Published at : Updated

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