People Innovation Excellence
 

STATISTICAL MARKETING RESEARCH (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Describe a framework for conducting marketing research; Select appropriate research design and sampling design; Construct measurement and scaling, and questionnaire design; Use statistical methods to solve marketing research problem; Analyze the business plan and model.

Topics:

  1. Introduction and Early Phases of Marketing;
  2. Research Design;
  3. Customer Profile;
  4. The Next 10 Customer;
  5. Measurement and Scaling;
  6. High Level Product/Service Specification;
  7. Quantify Value Proposition;
  8. Questionnaire and Form Design;
  9. Sampling;
  10. Chart Competitive Position;
  11. Design Business Model;
  12. Data Analysis and Reporting.

Published at : Updated

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