People Innovation Excellence

STATISTICAL MARKETING RESEARCH (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Explain the concepts in marketing research; Construct and perform reports and presentation; Analyze data in marketing research using R.

Topics:

  1. Nature of Marketing Research;
  2. Customer Behaviour Research;
  3. Branding Research;
  4. Segmentation Research;
  5. Product Research;
  6. Advertising Research;
  7. Distribution Research;
  8. Customer Satisfaction Research;
  9. Evaluation, reports and presentation.

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