People Innovation Excellence

EVENT MANAGEMENT INTRODUCTION (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to:Defend all aspects of the tourism industry; Analyze the principles of tourism sustainability related to environmental and cultural impact and the concept of future tourism / including forecasting and future issues affecting the global nature of tourism; Demonstrate to gather information to plan a special event or conference; Design a variety of promotional techniques in relation to a specific special event/conference

Topics:

  1. Tourism today;
  2. Transporting the tourist I;
  3. Accommodation and hospitality services (Tour operating and travel retailing);
  4. Visitor attractions (The management of tourism);
  5. The public sector and tourism, Managing the visitor and their impacts;
  6. The future of tourismion (presentation and project);
  7. Event Management Trends in Asia;
  8. Event tourism;
  9. The event concept;
  10. Event planning and logistic;
  11. Integrated Marketing communications in event management;
  12. Research and evaluation approaches;
  13. Presentation event or Project.

 

 


Published at : Updated

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