EVENT MANAGEMENT INTRODUCTION (4 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to:Defend all aspects of the tourism industry; Analyze the principles of tourism sustainability related to environmental and cultural impact and the concept of future tourism / including forecasting and future issues affecting the global nature of tourism; Demonstrate to gather information to plan a special event or conference; Design a variety of promotional techniques in relation to a specific special event/conference
Topics:
- Tourism today;
- Transporting the tourist I;
- Accommodation and hospitality services (Tour operating and travel retailing);
- Visitor attractions (The management of tourism);
- The public sector and tourism, Managing the visitor and their impacts;
- The future of tourismion (presentation and project);
- Event Management Trends in Asia;
- Event tourism;
- The event concept;
- Event planning and logistic;
- Integrated Marketing communications in event management;
- Research and evaluation approaches;
- Presentation event or Project.
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