People Innovation Excellence
 

MARKET ENTRY STRATEGY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the strategies and cases of market entry; Explain the procedures and practices in market entry cases; Analyze procedures and strategies in new market business.

Topics:

  1. The decision whether to internationalize;
  2. The decision whether to internationalize-2;
  3. Initiation of internationalization;
  4. Initiation of internationalization_2;
  5. Internationalization theories;
  6. Internationalization theories_2;
  7. Development of the firm’s international competitiveness;
  8. Development of the firm’s international competitiveness_2;
  9. Market Entry Strategies Case Studies (case study I.1 & case study I.2);
  10. Market Entry Strategies Case Studies (case study I.3 & case study I.4);
  11. Deciding which markets to enter;
  12. Deciding which markets to enter_2;
  13. The political and economic environment;
  14. The political and economic environment_2;
  15. The sociocultural environment;
  16. The sociocultural environment_2;
  17. The international market selection process;
  18. The international market selection process_2;
  19. Some approaches to the choice of entry mode;
  20. Export Mode;
  21. Intermediate Entry Modes;
  22. Intermediate Entry Modes_2;
  23. Hierarchical modes;
  24. International sourcing decisions and the role of the subsupplier;
  25. Market Entry Strategies Case Studies (case study III.1 & case study III.2);
  26. Market Entry Strategies Case Study (case study III.3 & case study III.4).

Published at : Updated

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