MARKET ENTRY STRATEGY (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the strategies and cases of market entry; Explain the procedures and practices in market entry cases; Analyze procedures and strategies in new market business.
Topics:
- The decision whether to internationalize;
- The decision whether to internationalize-2;
- Initiation of internationalization;
- Initiation of internationalization_2;
- Internationalization theories;
- Internationalization theories_2;
- Development of the firm’s international competitiveness;
- Development of the firm’s international competitiveness_2;
- Market Entry Strategies Case Studies (case study I.1 & case study I.2);
- Market Entry Strategies Case Studies (case study I.3 & case study I.4);
- Deciding which markets to enter;
- Deciding which markets to enter_2;
- The political and economic environment;
- The political and economic environment_2;
- The sociocultural environment;
- The sociocultural environment_2;
- The international market selection process;
- The international market selection process_2;
- Some approaches to the choice of entry mode;
- Export Mode;
- Intermediate Entry Modes;
- Intermediate Entry Modes_2;
- Hierarchical modes;
- International sourcing decisions and the role of the subsupplier;
- Market Entry Strategies Case Studies (case study III.1 & case study III.2);
- Market Entry Strategies Case Study (case study III.3 & case study III.4).
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