People Innovation Excellence

E-BUSINESS STRATEGY (4/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the concept of e-business strategy on value creation and capturing; Differentiate the e-business market segmentation; Analyze opportunities of new market spaces in e-business; Utilize mobile e-commerce and u-commerce as a strategy.

Topics:

  1. Key terminology and evolution of e-business;
  2. The e-business strategy framework;
  3. External analysis: the impact of the internet on the macro-environment and on the industry structure of e-business companies;
  4. Internal analysis: e-business competencies as sources of strengths and weaknesses;
  5. Strategy options in e-business markets;
  6. Sustaining a competitive advantage over time;
  7. Exploiting opportunities of new market spaces in e-business;
  8. Creating and capturing value through e-business strategies: the value-process framework;
  9. Choosing the appropriate strategy for the internal organisation of e-business activities;
  10. Choosing the appropriate strategy for interaction with suppliers;
  11. Choosing the appropriate e-business strategy for interacting with users;
  12. Moving from wired e-commerce to mobile e-commerce and u-commerce.

Published at : Updated

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