E-BUSINESS STRATEGY (4/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: explain Digital marketplace analysis; utilize Digital business strategy; appraise Digital marketing; arrange Customer experience and service design.

Topics:

1. Introduction to digital business;
2. Opportunity analysis for digital business and e-commerce;
3. Managing digital business infrastructure;
4. Key issues in the digital environment;
5. Digital business strategy;
6. Supply chain and demand;
7. Review and Evaluation for Mid Semester;
8. Customer relationship management;
9. Customer experience and service design;
10. Managing digital business transformation and growth hacking;
11. Project e-business Strategy presentation;
12. Review and Evaluation for Final Exam;
13. Digital Marketing;
14. Introduction to digital business;
15. Opportunity analysis for digital business and e-commerce;
16. Managing digital business infrastructure;
17. Key issues in the digital environment;
18. Digital business strategy;
19. Supply chain and demand;
20. Digital marketing;
21. Customer relationship management;
22. Customer experience and service design;
23. Managing digital business transformation and growth hacking;
24. Final Project Presentation.