People Innovation Excellence

E-BUSINESS STRATEGY (4/2 Credits)

Learning Outcomes:

This course emphasizes a fundamental understanding of strategy and marketing of e-business concept and practice. The course offers students an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of e-business and e-commerce. By the end of this course, students are required to demonstrate an e-business strategy by utilizing website as a strategy.

Topics:

  1. Introduction to e-business and e-commerce,
  2. E-commerce fundamentals,
  3. E-business infrastructure,
  4. E-environment,
  5. E-business strategy,
  6. Supply chain management,
  7. E-procurement,
  8. E-environment,
  9. E-marketing,
  10. Customer relationship management,
  11. Change management,
  12. Analysis and design,
  13. Implementation and maintenance,
  14. Project e-Business Strategy Presentation

Published at : Updated

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