DESIGN THINKING IN BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the design thinking principles; Explain the importance of design thinking in business; Apply design thinking in a new business concept, product concept and the business model.

Topics:

1. What need are addressed in the Playbook?;
2. What is Process Awareness Key?;
3. How to Get a Good Problem Statement;
4. How to Discover User Needs;
5. How to Build Empathy with The User  and Find The Right Focus;
6. How to Generate Ideas;
7. How to Structure and Select Ideas;
8. How to Create a Good Prototype and Test Efficiently;
9. How to Design a Creative Space and Environment;
10. What are The Benefits of Interdisciplinary Teams?;
11. How to Visualize Ideas and Design a Good Story;
12. How to Trigger Change as a Facilitator and Prepare The Organization for a New Mindset;
13. How to Prepare The Organization for a New Mindset;
14. Why Strategic Foresight Becomes a Key Capability;
15. Why Systems Thinking Helps to Understand Complexity;
16. How to Apply Lean Business Model Thinking;
17. Why Business Ecosystem Design Becomes The Ultimate Lever;
18. How to Bring It Home;
19. Why Some Design Criteria Will Change in The Digital Paradigm;
20. How to Kick-Start Digital Transformation;
21. How Artificial Intelligence Created a Personalized Customer Experience;
22. How To Combine Design Thinking and Data Analytics to Spur Agility;
23. Project Presentation.