People Innovation Excellence

DESIGN THINKING IN BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the design thinking process; Explain the importance of design thinking in business and strategy; Apply design thinking in a new business concept, product concept and the business model.

Topics:

  1. There’s No More Business As Usual;
  2. Introduction to Design Thinking;
  3. What Is Design Thinking, Really?;
  4. Getting Under Your Skin- How Design Thinking Is About More Than Style;
  5. The Role of Research in Design Thinking;
  6. Designing a Business Strategy;
  7. Applied Design Thinking in Business and Strategy;
  8. Designing Life Customer Experiences;
  9. Designing Digital Customer Experiences;
  10. Designing Services and Service Delivery;
  11. The 10 Design Thinking Principles;
  12. Designing Marketing;
  13. Business Challenge;
  14. Designing for Change;
  15. Designing for Growth;
  16. Design Thinking Meets the Corporation

Published at : Updated

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