People Innovation Excellence

DESIGN THINKING IN BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the design thinking principles; Explain the importance of design thinking in business; Apply design thinking in a new business concept, product concept and the business model.

Topics:

  1. Introduction to Design Thinking;
  2. The Role of Research in Design Thinking;
  3. How to Gain Insight to discover the needs and wants of the customer through Research;
  4. Designing a Business Strategy;
  5. Designing Life Customer Experiences;
  6. Designing Digital Customer Experiences;
  7. Designing Services and Service Delivery;
  8. Designing a Marketing Plan;
  9. Designing Marketing;
  10. Designing for Change;
  11. Designing for Growth;
  12. Project Presentation.

Published at : Updated

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