People Innovation Excellence

BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: explain the meaning of business basic, getting started, and planning for business development; illustrate a Business in a Global Economy, small Business and forms of Business Ownership; interpret an online business, product, branding, marketing, and building business development plan; demonstrate a new model for growth, business model and innovation.

Topics:

  1. Business Basic;
  2. Getting Started with Business Development;
  3. Planning for Business Development;
  4. Business in a Global Economy;
  5. Small Business and the Entrepreneur;
  6. Forms of Business Ownership;
  7. Online Business and Technology;
  8. Product Development, Branding, and Pricing Strategies;
  9. Marketing and Consumer Behavior;
  10. A New Model for Growth and Renewal;
  11. When New Business Models Are Needed;
  12. Business Model Innovation as a Repeatable Process;
  13. Review.

Published at : Updated

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