People Innovation Excellence

BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the business environment; Illustrate starting and structuring a business; Illustrate managing a business and employees; Explain principles of marketing and finance; Define the business model and explain the defined business model.

Topics:

  1. Business Management and Organization;
  2. Small Business and the Entrepreneur;
  3. Business Basics;
  4. Economics and Banking;
  5. Ethics in Business;
  6. Business in a Global Economy;
  7. Market Segmentation;
  8. Ideation;
  9. Forms of Business Ownership;
  10. Motivation, Leadership, and Teamwork;
  11. Visual Thinking;
  12. Human Resource Management;
  13. Online Business and Technology;
  14. Production, Operations, and Supply Chain Management;
  15. Marketing and Consumer Behavior;
  16. Product Development, Branding, and Pricing Strategies;
  17. Prototyping;
  18. Promotion and Distribution;
  19. Financing and Accounting for Business Operations;
  20. Storytelling;
  21. Creating Scenarios;
  22. Investment Opportunities in the Securities Market.

Published at : Updated

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