MYTH, LEGEND, AND TRADITION OF CHINA (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the moral values of Chinese folk-customs and Chinese legends; Describe aspects of Chinese folk-customs and Chinese legends; Analyze case studies of the impact of Chinese folk-customs in Indonesia; Construct the business plan and evaluate the business model.

Topics:

1. Minsu xue Gaiyao;
2. Minjian Shenling;
3. Shenhua Chuanshuo;
4. Chuantong Jieri;
5. Lisu Jinji;
6. Creating Customer Profiles;
7. Who are Our Next 10 Customers?;
8. High Specifications in the Business;
9. Quantifying the Value Propositions in the Business;
10. Where is Your Positions? (Chart Competitive Position);
11. Designing Business Model of the Business.