DIGITAL MARKETING PUBLIC RELATIONS (2/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explain changes in communication and its implications for public relations; Construct digital marketing PR strategy; Examine digital marketing PR tools and components; Compose a digital marketing PR campaign.
Topics:
- The Impact of a Changing Society;
- The New Channels;
- Digital PR and Search Engine Optimization;
- The New Ethics;
- The Blurring of Channels;
- The Battle for Influence at The Digital Frontier;
- The Need for Digital Marketing Public Relations;
- Digital PR Architecture;
- Tools of the Trade;
- Evaluation and Measurement;
- Dodging Traps;
- The Major Players;
- The Next Big Thing.
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...