People Innovation Excellence

DIGITAL MARKETING PUBLIC RELATIONS (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain changes in communication and its implications for public relations; Construct digital marketing PR strategy; Examine digital marketing PR tools and components; Compose a digital marketing PR campaign.

Topics:

  1. The Impact of a Changing Society;
  2. The New Channels;
  3. Digital PR and Search Engine Optimization;
  4. The New Ethics;
  5. The Blurring of Channels;
  6. The Battle for Influence at The Digital Frontier;
  7. The Need for Digital Marketing Public Relations;
  8. Digital PR Architecture;
  9. Tools of the Trade;
  10. Evaluation and Measurement;
  11. Dodging Traps;
  12. The Major Players;
  13. The Next Big Thing.

Published at : Updated

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