People Innovation Excellence

CUSTOMER RELATIONS MANAGEMENT AND MEDIA PLANNING IN MPR CONTEXT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define conceptual foundation of customer relationship management (CRM), the media planning and media relations; Describe analytical customer relationship management (CRM) tools and media relations activities in Marketing Public Relations; Explain strategic customer relationship management (CRM) and media planning steps; Manage operational customer relationship management (CRM) and appropriate media to corporate activity.

Topics:

  1. Introduction to Customer Relationship Management in MPR Context;
  2. Understanding Relationship;
  3. Customer Retention and Development;
  4. How to Deliver Customer experienced value;
  5. Managing Customer Experience;
  6. Planning to succeed;
  7. Implementing CRM;
  8. Introduction to Media Relations in MPR Context;
  9. Media Relations Campaigns;
  10. Media Releases and Media Kits;
  11. Media Conferences and Other Media Events;
  12. Working with Print, Broadcast, Internet and Social Media;
  13. How: Winning the Interview.

Published at : Updated

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