CUSTOMER RELATIONS MANAGEMENT AND MEDIA PLANNING IN MPR CONTEXT (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Define conceptual foundation of customer relationship management (CRM), the media planning and media relations; Describe analytical customer relationship management (CRM) tools and media relations activities in Marketing Public Relations; Explain strategic customer relationship management (CRM) and media planning steps; Manage operational customer relationship management (CRM) and appropriate media to corporate activity.
Topics:
- Introduction to Customer Relationship Management in MPR Context;
- Understanding Relationship;
- Customer Retention and Development;
- How to Deliver Customer experienced value;
- Managing Customer Experience;
- Planning to succeed;
- Implementing CRM;
- Introduction to Media Relations in MPR Context;
- Media Relations Campaigns;
- Media Releases and Media Kits;
- Media Conferences and Other Media Events;
- Working with Print, Broadcast, Internet and Social Media;
- How: Winning the Interview.
SOCIAL MEDIA
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