CORPORATE PR WRITING AND ADVERTORIAL IN A GLOBAL SECTOR (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Classify the concept of corporate public relations writing and advertorial in global sector; Choose the appropriate corporate public relations writing and advertorial in various environment; Distinguish ethical factor in corporate public relations and advertorial; Evaluate criteria for effective corporate public relations writing and advertorial.

Topics:

1. Principles of Effective Writing;
2. Ethical writing and persuasion;
3. Writing for media;
4. Writing for organizational media;
5. Speech writing;
6. Biographical narrative;
7. Public Relations Advertising and Advertorial;
8. Writing for the Internet;
9. Financial Writing;
10. Corporate report;
11. Writing in crisis;
12. Policy brief;
13. Campaign writing.