People Innovation Excellence

STRATEGIC CORPORATE COMMUNICATION AND MEDIA CAMPAIGN IN A GLOBAL WORLD (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Construct the business plan and evaluate the business model; Choose the right strategy for corporate communication and media campaign; Plan strategy for corporate communication and media campaign; Execute strategic corporate communication and media campaign.

Topics:

  1. Corporate Communication in Contemporary Organizations;
  2. Customer Profile;
  3. The Next 10 Customer;
  4. Stakeholder Communication;
  5. High level Specs Product/Service Specification;
  6. Corporate Identity, corporate branding, and corporate reputation;
  7. Campaign Management;
  8. Quantify Value Proposition;
  9. Chart competitive position;
  10. Communication through Media and Social Media;
  11. Design Business Model;
  12. Specialist Areas and Developments in Corporate Communication;
  13. Corporate Communication in Practice.

Published at : Updated

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