STRATEGIC CORPORATE COMMUNICATION AND MEDIA CAMPAIGN IN A GLOBAL WORLD (2/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Construct the business plan and evaluate the business model; Choose the right strategy for corporate communication and media campaign; Plan strategy for corporate communication and media campaign; Execute strategic corporate communication and media campaign.
Topics:
- Corporate Communication in Contemporary Organizations;
- Customer Profile;
- The Next 10 Customer;
- Stakeholder Communication;
- High level Specs Product/Service Specification;
- Corporate Identity, corporate branding, and corporate reputation;
- Campaign Management;
- Quantify Value Proposition;
- Chart competitive position;
- Communication through Media and Social Media;
- Design Business Model;
- Specialist Areas and Developments in Corporate Communication;
- Corporate Communication in Practice.
SOCIAL MEDIA
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