PUBLIC RELATIONS MANAGEMENT AND REPUTATION MANAGEMENT IN CPR CONTEXT (2 Credits)
Learning Outcomes :
On successful completion of this course, students will be able to: Explain the diverse aspects of public relations functions; Analyze public relations cases and campaigns in reputation management; Plan public relations campaign for enhancing corporate reputation.
Topics:
- The Need for Strategic PR Management;
- Where The Strategic Manager Begins;
- Elements of The Campaign;
- Determining Research Needs;
- Research Decisions and Data Collection;
- Making Research Decisions;
- Research Methods;
- Practical Applications of Theory for Strategic Planning;
- Presenting Campaigns, Proposals, and Research Reports;
- New Media in Corporate Reputation Management;
- Internal and External Relations;
- Measuring Corporate Reputation;
- Corporate Reputation Management in Practice.
SOCIAL MEDIA
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