People Innovation Excellence

PUBLIC RELATIONS MANAGEMENT AND REPUTATION MANAGEMENT IN CPR CONTEXT (2 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: Explain the diverse aspects of public relations functions; Analyze public relations cases and campaigns in reputation management; Plan public relations campaign for enhancing corporate reputation.

Topics:

  1. The Need for Strategic PR Management;
  2. Where The Strategic Manager Begins;
  3. Elements of The Campaign;
  4. Determining Research Needs;
  5. Research Decisions and Data Collection;
  6. Making Research Decisions;
  7. Research Methods;
  8. Practical Applications of Theory for Strategic Planning;
  9. Presenting Campaigns, Proposals, and Research Reports;
  10. New Media in Corporate Reputation Management;
  11. Internal and External Relations;
  12. Measuring Corporate Reputation;
  13. Corporate Reputation Management in Practice.

Published at : Updated

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