CORPORATE PUBLIC RELATIONS ETHICS (2 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Define the basic concepts of ethics in public relations context; Identify the application of ethics in corporate public relations context; Demonstrate the understanding of element and concept of ethical public relations.

Topics:

1. Defining Ethics;
2. Lies, Truth, and Honesty: their role in PR Practice;
3. Rights and Responsibilities;
4. The Trouble with Rules;
5. Ethics and The Practitioner;
6. Codes of Ethics;
7. Ethical Conflict;
8. Ethical Dilemmas;
9. Traditional Media and New Media;
10. Persuasion, Propaganda, and Advocacy;
11. Supporting Good Causes and Ethics;
12. Making Decisions: The true reality of everyday ethics;
13. PR and Corporate Ethics Program.