BROADCASTING PROGRAMMING IN INDUSTRY (2 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Define radio and tv programming and the requierments for programming; Explain plan, schedule, promotion and evaluation in program division; Explain plan, schedule, promotion and evaluation in program division; Explain types and behaviour audience in each of time television; Create concept from programming.

Topics:

1. Definition Radio and TV Programming;
2. How to become manager programming;
3. Characteristic and format Radio and TV Program;
4. The type and the time in the Radio and TV programming;
5. Planning for program;
6. Calculation and buy program;
7. Strategy schedule program;
8. The key success for programming Radio and TV;
9. Segmentation audience;
10. The behaviour of audience;
11. Promotion program;
12. Research Programming;
13. Sales program.