CORPORATE CAMPAIGN IN INDUSTRY (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify characteristic of corporate media campaign; explain the transformation of mass media in to industry; Design campaign project in digital media industry; Analyze code of ethics used in delivery digital campaign.
Topics:
- What is corporate campaign in industry;
- Mass communication Development;
- Characteristics of Digital Media campaign;
- Campaigning in Digital Media;
- Digital Marketing;
- Digital Advertising;
- Digital Company Profile;
- Digital Political Campaign 1;
- Digital Political Campaign 2;
- Digital Social Campaign 1;
- Digital Social Campaign 2;
- Journalism in Digital Media;
- Ethics in digital media.
Published at :
SOCIAL MEDIA
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