MARKETING PUBLIC RELATIONS CAMPAIGN IN INDUSTRY (2 Credits)

Learning Outcomes:

By The End of this course, students will be able to : Manage the usage of planning in MPR campaign in industry; Usage the role of PR in MPR Campaign in industry: Analyze the strategy MPR campaign in an organization; Create the relationship management marketing Public Relations Campaign in industry and public relations role.

Topics:

1. Campaign Definition;
2. Campaign Goals;
3. Campaign Planning;
4. Audience analyse;
5. PR Campaign in PR Context;
6. PR Role in MPR Campaign in industry;
7. PEST and SWOT Analysis;
8. Setting goals;
9. Recognizing the public and the message;
10. To establish acceptance;
11. Monitoring MPR in industry campaign;
12. Strategy and tactics;
13. Evaluation and review.