MEDIA PROMOTION & MARKETING IN MULTIMEDIA (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: identify the development of digital media marketing and promotion; explain new ways of media and marketing promotion; propose media marketing and promotion plan.

Topics:

1. Media Industries;
2. Media Organizations;
3. Media Consumers;
4. Managing Production;
5. Defining the Market;
6. Media Marketing Management;
7. Media Promotion;
8. Media Packaging;
9. Managing Sales;
10. Media Content Distributions;
11. The Changing Media;
12. New Media Business Model;
13. Ethical Issues.