DIGITAL PUBLIC RELATIONS (2/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the appropriate digital communication strategy for public relations program; Organize the implementation of digital communication strategy for public relations program; Measure the implementation of digital communication strategy for public relations program.
Topics:
- Defining Digital;
- Three Digital Eras;
- Digital and Corporate Performances;
- Key Technologies;
- Internet of things;
- Artificial Intelligence;
- Digital Impact on employment;
- Setting your digital vision;
- Adding digital to products;
- Improving the customer journey;
- Digital self assessment;
- Social Media for Public relations;
- Case studies on digital Public relations.
Published at :
SOCIAL MEDIA
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