CRISIS AND REPUTATION MANAGEMENT (4 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to: Identify effective communication strategy for organizational crisis; Plan effective communication strategy for organizational crisis; Solve the case study about crisis communication.
Topics:
- Crisis Prevention Process
- Crisis Preparation (1)
- Crisis Preparation (2)
- Crisis Recognition
- Crisis Response
- A need for more crisis management knowledge
- Effect of the online world on crisis communication management
- Crisis case studies
- Crisis Manual Book 1
- Crisis manual book 2
- Spokesperson for crisis
- Proactive management function
- Post-crisis concern
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