People Innovation Excellence

CORPORATE COMMUNICATION IN INDUSTRIAL PRACTICES (8 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Construct their own concepts of corporate public relations; Debate the determinant factors that influence company image; Design various patterns of corporate public relations programs; Recommend several corporate public relations activities in responding negative issues from media content.

Topics:

  1. Corporate Communication and the HR Professional;
  2. Communication Fundamentals;
  3. Developing an Integrated Corporate Communication Strategy;
  4. Communication Research, Measurement, and Evaluation;
  5. Communicating with External Audiences;
  6. Communicating with Employees;
  7. Issues Management and Crisis Communication;
  8. Developing and Implementing Communication Plans;
  9. Tools of the Trade;
  10. Selecting the Appropriate Tool;
  11. Handling Challenging HR Communications;
  12. Enhancing HR’s Communication Competencies;
  13. New technology and the changing face of corporate communication.

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