People Innovation Excellence
 

CYBER AND DIGITAL MARKETING COMMUNICATION STRATEGY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Applying the strategically cyber and digital marketing communication on national and multinational corporation; Analysing the national and multinational corporation communication, and then setting the solution in cyber and digital marketing communication contexts; Implementing and evaluating the digital marketing communication strategic.

Topics:

  1. Introducing the Cyber and digital marketing communication;
  2. Consumer behavior analysis;
  3. Technology-environment analysis;
  4. Digital marketing communication strategy;
  5. The internet and the marketing mix;
  6. Relationship marketing communication using digital platforms;
  7. Delivering the online customer experience;
  8. Campaign planning for digital media;
  9. Search engine, online communication strategy;
  10. Interactive advertising and mobile text messaging strategy;
  11. Social media communication strategy;
  12. Evaluation and improvement of digital channel performance;
  13. Business-to-consumer digital marketing communication;
  14. Business-to-business digital marketing communication.

Published at : Updated

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