People Innovation Excellence

PUBLIC RELATIONS AND GLOBAL MARKETING COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Criticizing strategic public relations and marketing communication on multinational corporation; Analysing multinational corporation problem, in relations to setting in PR and marketing communication contexts; Measuring and evaluating public relations and marketing communication strategies.

Topics:

  1. Introduction to PR and global marketing communication;
  2. The global economic and marketing environment;
  3. Globalization and public relations;
  4. Analysing the situation;
  5. Analysing the organization;
  6. Analysing the public;
  7. Establishing goals and objectives;
  8. Formulating action and response strategies;
  9. Using effective communication;
  10. Choosing the communication tactics-1;
  11. Enrichment Activity : Discussion Choosing the communication tactics-2;
  12. Enrichment Activity : Discussion Choosing the communication tactics-3;
  13. Enrichment Activity : Guest Lecture Implementing the Strategic plan;
  14. Enrichment Activity : Discussion Evaluating the strategic plan;
  15. Enrichment Activity : Discussion Final Individual Presentation about Strategic PR Planning  for multinational corporation;
  16. Enrichment Activity : Guest Lecture Final Individual Presentation about Strategic PR Planning for multinational corporation.

Published at : Updated

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