People Innovation Excellence
 

PUBLIC RELATIONS AND GLOBAL MARKETING COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:  Applying the strategically public relations and marketing communication on the multinational corporation; Analysing the multinational corporation problem, and then setting the solution in PR, and marketing communication contexts; Implementing and evaluating the public relations and marketing communication strategic.

Topics:

  1. The introduction of PR and global marketing communication;
  2. The global economic and marketing environments;
  3. the theory of globalization and public relations;
  4. Analyzing the situation;
  5. Analyzing the organization;
  6. Analyzing the public;
  7. Establishing goals and objectives;
  8. Formulating action and response strategies;
  9. Using effective strategies;
  10. Choosing communication tactics;
  11. Implementing the strategic plan;
  12. Evaluating the strategic plan.

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