MEDIA CONVERGENCE (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify concepts, strategies and management of multi platform media in media convergence; Explain the development of media based on convergence and new media theory and the impacts of media convergence in the new media era; Analyze the implementation of concepts, strategies, and management in the new media.
Topics:
- Introduction convergence media;
- Technology convergence;
- Digital video photography;
- The internet and the value chains of the media industry;
- Convergence media and audience;
- Interactivity in media convergence;
- The impact of the convergence media in the broadcasting employment;
- Journalism in the convergence era;
- The effect of convergence in mass media management;
- Future convergence media;
- SEO in the mass media now;
- production broadcasting convergence media;
- Convergence in the broadcasting advertising.
SOCIAL MEDIA
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