People Innovation Excellence

DESIGN METHODS (3 Credits)

Learning Outcomes:

After completing this course, the students will be able to: Create scheme of visual communication design as the process of problem solving through research; Apply various creative methods of research strategic and concept design in case simulation; Identify visual communication design as problem solving (functions) which use visual; Process data of research results through creative thinking methods to produce a unique solution advertising and contextual targeting.

Topics:

  1. Visual communication design as a problem solving;
  2. Quantitative and qualitative research (theoretical understanding);
  3. Primary and secondary research (theoretical understanding and case application);
  4. Formative and summative research (thoretical understanding);
  5. Advertising method/process;
  6. Concept and strategic process;
  7. Formative research/divergent process;
  8. Summative research/convergent process;
  9. Visual execution approaches through research (analysis/reflection).

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